Little Planter is a DTC brand specializing in stylish indoor plants. They had a great product, but their paid media was bleeding cash. Campaigns were running at a dangerously low 1.2X ROAS, meaning every dollar spent barely covered costs.
With only $1,000 in monthly ad spend, they were stuck. They couldn't afford to scale because scaling meant losing money faster.
To turn the ship around, we needed to stop guessing and start testing. We implemented a rigorous creative testing protocol and deep-dived into niche audiences.
We launched 10+ new creative concepts per week—UGC, studio shots, and educational content. This allowed us to quickly identify 3 winning concepts that consistently delivered a 4.5X ROAS on their own.
Instead of targeting general "plant lovers," we drilled down into specific micro-niches like "small apartment gardeners" and "rare species collectors." Tailoring the message to these groups drastically lowered our CPA.
Profitability isn't just about the first sale. We implemented strategic upsells (like fertilizer bundles) immediately after purchase. This increased the Average Order Value (AOV), pushing our blended ROAS to 4.0X.
The screenshots below show the transformation from an unprofitable test budget to a scaled, high-return account.
Scaling an e-commerce brand isn't about luck. It's about finding a winning creative formula and then having the confidence to push the budget. By stabilizing the ROAS first, we created a safe environment to scale Little Planter by 1000% in just 5 months.
