Privacy Notice – Henten Media

Last Updated: Friday, August 15 2025

LEGAL NOTICE: By visiting any of the Henten Media websites and digital platforms that contain this Privacy Notice, you are accepting and consenting in full to the practices described in this Privacy Notice.

This Privacy Notice (this “Notice”) details how **Henten Media** (“Henten Media,” “we,” “us,” or “our”) collects, uses, shares, discloses, and protects your Personal Data. We are committed to safeguarding your privacy and ensuring compliance with all applicable data protection laws.

Who We Are

Henten Media is a digital marketing agency operating various websites, brands, and digital platforms. This Notice applies to all internet sites, applications, and online services (the “Site”) operated by, controlled by, or affiliated with Henten Media. Please read the following Privacy Notice carefully to understand our views and practices regarding your Personal Data.

Definitions

The below are key definitions used throughout this Privacy Notice. Note that the definition and scope of these terms may vary depending on the applicable data privacy regulation or law governing the information and/or the Data Subject.

• **Personal Data** – Any information relating to an identified or identifiable natural person.
• **Processing** – Any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
• **Data Subject** – A natural person whose Personal Data is being Processed (i.e., you).
• **Child** – A natural person under 16 years of age.
• **Henten Media** – Henten Media, including the various websites, brands, and digital platforms that are part of the Henten Media family.
• **Personal Information** (Applicable to California consumers; also referred to as “Personal Data” in this Notice) – Any information that identifies, relates to, describes, or is reasonably capable of being associated with, a particular consumer or household. This includes identifiers (name, email, IP address), commercial information, internet activity, geolocation data, and professional information. Personal Information does not include publicly available or aggregated information.

Data Protection Principles We Follow (PIPEDA Principle 1 - Accountability)

We adhere to the core principles for data protection, which align with PIPEDA’s Fair Information Principles:

• **Lawful, Fair, Transparent:** Our Processing activities have lawful grounds, and we provide information regarding Processing upon request.
• **Purpose Limitation:** Our Processing activities fit the explicit purpose for which Personal Data was gathered.
• **Data Minimization:** We only gather and Process the minimal amount of Personal Data required for any purpose.
• **Time Limitation:** We will not store your Personal Data for longer than needed (Limiting Retention - PIPEDA Principle 5).
• **Accuracy:** We do our best to ensure the accuracy of data (PIPEDA Principle 6).
• **Integrity and Confidentiality:** We do our best to ensure the integrity and confidentiality of data (Safeguards - PIPEDA Principle 7).

Access, Control, and Your Rights (PIPEDA Principle 9 - Individual Access)

Your rights are determined by where you reside. If you wish to exercise any of your rights as a data subject, please notify us using the contact information in the “Contact Us” section. We may require valid identification for verification purposes.

• **Right to Access:** The right to access the information we hold about you (PIPEDA Principle 9).
• **Right to Rectification:** The right to correct inaccurate or incomplete information (PIPEDA Principle 6).
• **Right to Erasure/Deletion:** The right to request the deletion of your Personal Data, subject to our need to retain the data for legitimate business, legal, or contractual record keeping requirements.
• **Right to Withdraw Consent:** The right to withdraw consent at any time (PIPEDA Principle 3).

If you make a request to delete your personal information, the request will be honored only to the extent it is no longer necessary for any purchased services or required for our legitimate business purposes or legal or contractual record keeping requirements.

Record Retention (PIPEDA Principle 5 - Limiting Retention)

Except as required by law, the general rule is that all Henten Media records shall have a **ten (10) year retention period** from the date of the last transaction or interaction. Any customer or client who has no account activity during any consecutive two (2) year period will be deemed inactive and may have their data archived or destroyed in accordance with our Record Retention Policy.

Data We Gather (PIPEDA Principle 4 - Limiting Collection)

We only gather and Process the minimal amount of Personal Data required for any purpose.

Information you have provided to us (Personally Identifiable Information):

• Name, Email address, Mailing address, Telephone (or mobile) number(s).
• Blog or website URL, Social networking handle or username.
• Professional title, Company, Industry, and other demographic information.

If you choose not to provide the required information, you may be unable to access certain features or services.

Information automatically collected about you:

• Browser and Operating system information, IP Address, Internet service provider.
• Content viewed, Geographic location, Time of visit, Referring site.
• Information collected if you provide your website and expressly consent (e.g., keywords, traffic data).

Information from our partners:

If you use integrated third-party services (like LinkedIn, Facebook, Twitter, or WordPress), we may receive Personally Identifying Information from such services, including name, photo/avatar, unique identifier, and publicly available information. Your use of a Third-Party Website is voluntary, and we are not responsible for their privacy policies.

How We Use Your Personal Data (PIPEDA Principle 2 - Identifying Purposes)

We use your Personal Data on legitimate grounds and with your consent. We process your data to fulfill our contractual and business obligations and to improve our services:

Contractual/Legitimate Interest Purposes:

• **Service Delivery:** To provide Henten Media products and services and fulfill your requests.
• **Billing and Communication:** To identify you for communication, send/offer a product, or communicate for sales or invoicing purposes.
• **Client Analysis:** To administer and analyze our client base (purchasing and browsing history) to improve product/service quality and availability.
• **Protection:** Detecting, preventing, and responding to fraud, abuse, security risks, and technical issues.

Consent-Based Purposes (PIPEDA Principle 3):

• To send you personalized offers, newsletters, and campaign offers (from us and/or our carefully selected partners).
• To build a database of relevant search information to improve service quality.
• To prompt generative AI platforms to generate outputs on your behalf in compliance with our internal AI Policy.

Disclosure of Personal Data (PIPEDA Principle 4 - Limiting Use/Disclosure)

We are not in the business of selling Personal Data. We share Personal Data only as described here, and never without your express consent for unrelated third-party marketing.

Circumstances for Disclosure:

• **Internal Disclosure:** Required storage and disclosure within our business units to conduct legitimate business activities.
• **Third-Party Service Providers:** Shared with vendors for essential functions (e.g., email, analytics, hosting, generative AI capabilities). These providers are contractually obligated to protect your data and may not use it for other purposes.
• **Promotional Offers:** We may send offers from carefully selected partners, but you are free to opt-out at any time at **privacy@hentenmedia.com**.
• **Legal Protection:** Released when we believe release is appropriate to comply with law (e.g., court order), enforce agreements, or protect the rights, property, or safety of Henten Media, our customers, or others.

Where We Store Your Personal Data

Our primary operations are located in Tel Aviv, Israel, and the servers hosting the Site are primarily located in Canada.

How We Secure Your Personal Data (PIPEDA Principle 7 - Safeguards)

We do our best to keep your Personal Data safe by implementing a wide variety of programs and security controls:

• We use **safe protocols** for communication and transferring data (such as HTTPS).
• We use **anonymizing and pseudonymizing** where suitable.
• Stored data is **encrypted** when possible, and all payment transactions are encrypted using Transport Layer Security (TLS) technology.
• We comply with the **Payment Card Industry Data Security Standard (PCI DSS)** when handling credit card data.
• We monitor our systems for vulnerabilities and will notify suitable authorities and you (if there is a threat to your rights or interests) of data breaches.

Please note: The transmission of information via the internet is not completely secure. Any transmission is at your own risk. You must keep your username and strong password secret.

Foreign Country-Specific Privacy Rights

We are committed to adhering to all applicable foreign privacy laws, ensuring robust protections, access, and control over your personal data in accordance with your location.

Canada’s PIPEDA and PIPA (Alberta/British Columbia)

As detailed throughout this Notice, we comply with the standards set by **PIPEDA** and the **PIPA** for Alberta and British Columbia. Individuals governed by these privacy laws have the right to access and request corrections to their information, inquire about collection/usage practices, and expect proper protection and consent adherence. If privacy rights are violated, you may report the management of personal data within the organization.

General Data Protection Regulation No. 2016/679 (GDPR – EU) and UK GDPR

If you are a resident of the EEA or the UK, you have the right to access, rectification, portability, erasure, restriction, and objection to data processing. If you are dissatisfied with our handling of your personal information, you have the right to lodge a grievance to a supervisory authority.

Children’s Online Information Policy

We do not intend for our websites to be used by anyone under the age of **18**. We do not knowingly market to, or collect information from, anyone who may be under the age of 18. If you are under the age of 18, do not use or provide any information on the website. If you believe that a child under the age of 18 may have provided us information online, we ask that a parent or guardian contact us immediately at privacy@hentenmedia.com.

Cookies and Other Technologies We Use

We use cookies and/or similar technologies (Web Beacons/Pixel Tags) to analyze customer behavior, administer the website, show personalized content, and enhance your experience. You can control your cookies at the browser level through our third-party cookie consent management platform.

Purposes of Cookies:

• **Necessary cookies:** Required for core website features (e.g., logging in).
• **Functionality cookies:** Remember your preferences (e.g., name/email in forms).
• **Analytics cookies:** Track the use and performance of our website (e.g., Google Analytics).
• **Advertising cookies:** Used by advertising networks to deliver relevant advertisements and limit frequency.

Example Cookies We Use:

You can opt out of tracking by Google Analytics here.

Artificial Intelligence (AI) Usage

Henten Media may utilize Artificial Intelligence (AI) technologies, including generative AI, to enhance your experience and improve our services. By using our services, you acknowledge and agree that if you choose to provide information to an AI technology platform, you do so at your own discretion and risk. You are solely responsible for the information you provide, and Henten Media will not be liable for any consequences arising from such disclosures or for any decisions made based on AI-generated outputs.

Arbitration Clause

Any dispute, claim or controversy arising out of or relating to this Privacy Notice shall be determined by final and binding **individual arbitration in Tel Aviv, Israel**. The arbitration shall be administered by the Office of Judicial Arbitration and Mediation Service (“JAMS”) or in accordance with JAMS International Arbitration Rules for non-U.S. residents. The arbitrator’s decision shall be final and binding. This clause does not preclude parties from seeking provisional remedies in aid of arbitration from a court of appropriate jurisdiction.

Disclaimer and Limitation of Liability

This website is provided on an **“as is”** basis. Henten Media does not make any warranties, express or implied, including without limitation, warranties of merchantability, fitness for a particular purpose, security, or correctness. You assume full responsibility and risk of loss resulting from your use of this website. We do not warrant that this website will be uninterrupted or error-free, and we do not accept responsibility for any error, omission, or defect in the information.

Release and Indemnity

You agree that Henten Media (including without limitation its officers, directors, employees, and affiliated entities) will not be held liable for any claims, damages, or costs, whether direct or indirect, consequential or special, arising out of or in any way connected to your use or inability to use this website. You hereby waive any such claims, even if we have been advised of the possibility of such damages. You agree to **indemnify Henten Media** against any and all claims and expenses, including attorney’s fees, arising out of or in any way connected to your use of this website, including your violation of any rights of others (including their personal information and intellectual property rights).

Severability

If any portion of this Privacy Notice is held invalid or unenforceable, that portion shall be construed consistent with applicable law to reflect, as nearly as possible, the original intentions of the parties, and the remaining portions shall remain in full force and effect.

Contact Us & Recourse (PIPEDA Principle 1 & 10)

For any privacy-related questions or comments about this Notice, or to exercise your data rights, please contact our designated Privacy Officer:

Recourse:

We are committed to working with you to obtain a fair resolution of any complaint. If you are not satisfied with our response, you may direct privacy complaints to your local data protection authority, such as the **Office of the Privacy Commissioner of Canada (OPC)**.

Changes to Our Privacy Notice

We reserve the right to modify this Privacy Notice at any time. If we make material changes, we will notify you here, by e-mail, or by means of a notice on our home page. If you disagree with any changes, you may terminate your account or cease using our services.